By Mauricio Velasquez, MBA
I am often asked by our clients to
“help us stop the bleeding.” Law firms
invest so much in sourcing, recruiting
and developing their talented associates
and to see them leave prematurely can be
disastrous. One of my clients had lost nearly
a dozen partners and associates (almost all
were women and minorities, top performers)
in a particular practice area in several weeks.
My client asked how to fix the situation. I
Here are the questions I asked:
■ ■ What attracted you to this firm in the first place?
■ ■ What was your experience like? (Open, not leading question)
■ ■ What did you like best about your experience, this
firm? What can this firm build on?
■ ■ Why did you leave? The real reason—what you did
not say before you left?
■ ■ Where could they improve? Number one area for
■ ■ What would make you come back? (Would they
come back if changes were made? Might they